Superchat Creative Campaign

2025

Apex Inc.

Apex Inc.

Overview

This project wasn’t about redesigning.
It was about reimagining. I didn’t want to reinvent Superchat. I wanted to speak its language and add my own accent. Instead of changing everything, I focused on what already worked and found ways to make it more alive, more human. Every color, font, and line of text was chosen with care. I didn’t chase perfection. I chased feeling. Because great design isn’t what looks different, it’s what feels right. Superchat lives inside a chat interface, so I used that idea as the heart of the design. A brand should always reflect the product. When people think of the product, they should instantly see the brand in their mind. That’s what makes it unforgettable. Gradients gave the visuals a modern rhythm. They’re not just a trend. They’re a way to give depth and light to digital design to make it breathe. Buttons matter. Not because they’re clicked, but because they invite you in. A good button doesn’t ask for attention. It earns it. AI was my creative partner. It helped me turn ideas into experiences that make people stop for a second, smile, and think. That moment is where real connection happens. When I explored humor, I discovered something simple: people remember what makes them feel good. According to The Happiness Report, brands that use humor see an 80% rise in loyalty. Seventy-two percent say they’d pick the brand that made them laugh over one that didn’t. That’s powerful. So I built on that. I wanted every word and every visual to do one small thing and which is make people smile. Because smiles open doors that design alone never could.

" Design is not just what it looks like and feels like. Design is how it works "

— Steve Jobs

Umur

" Design is not just what it looks like and feels like. Design is how it works "

— Steve Jobs

Umur

" Design is not just what it looks like and feels like. Design is how it works "

— Steve Jobs

Umur